After years of development, Mowan Shijia has built a diverse brand portfolio, featuring sub-brands including BENHO, iwood, and GOULA—each catering to different age groups and consumer segments.
BENHO focuses on premium educational toys; iwood emphasizes natural, eco-friendly materials; and GOULA brings playful charm and vibrant colors. Through synergistic multi-brand development, Mowan Shijia delivers personalized, high-quality wooden toys to an ever-growing number of families.